Because we are aware of the tendency in many European Countries incl. Germany, Britain, France and Sweden that every form of expression of Nordic, or Norse symbols and runes of the Viking culture is immediately being labeled as a political statement, nationalism, or right wing ideology, we would like to make the following statement as clarification to these critics.
NorseArms and NorseArms Gear does not support or encourage right wing extremism or such ideals. We distance ourselves from any form of racism or racist ideologies. We are a US based company with the goal of designing and marketing clothing, sports/outdoor gear and a variety of other items based on the historical symbols, art and culture of different ancient civilizations such as Norse, Roman or Egyptian. We did not create our company or design any products with the idea of promoting or supporting any form of right wing extremism or to idolize national socialism.
Our company’s chief interest and goal is to provide its customers with designs that are based on ancient culture images and symbols, and this naturally includes Nordic images of Viking ships, warriors and their symbols or runes, credos, culture, heritage and other form of art.
As we all know, Viking history dates back over a 1000 years and we believe it is self-explanatory that the creation of the original Norse symbols and runes were surly designed by the Vikings without any right wing or national socialist ideology in mind.
Historically, Norse Mythology is a part of the European history and should be solely treated as such. The Norse culture has existed long before the Nazis came to rise. To claim that the Vikings had radical right wing ideas in mind would be simply preposterous. Their images, symbols and runes were a form of writing and had in many cases deeper meaning and purpose such as their religious beliefs and wisdom in their daily lives. Just because the “National Socialists” have made use of the Nordic culture and abused the Viking mythology for propaganda reasons, doesn’t not mean that every item from this time forward showing Nordic symbols, art or images has anything to do with right wing ideals. https://en.wikipedia.org/wiki/Runes
The Norse and the Vikings are a culture that simply made its mark in history just like the Roman Empire, the Egyptians or so many other cultures. Ancient cultures and their art are rich in creativity and should not be marginalized or even judged based on the later actions of any political party including the Nazi Party that was established nearly 1000 years later. Doing so is very short-sighted and unnecessarily demonizes a culture that had obviously nothing to do with the NS regime. Just because Hitler’s regime has abused the Nordic mythology for their own propaganda should not warrant the opinion that every Norse symbol or Norse art printed on merchandise today is automatically a political statement or has a right wing message in mind.
We would like everyone to see our brand and our designs for what they truly are. A homage to a time period of our world’s ancient history that should be accepted and treated equally like every other ancient period or culture in history. It should not be looked upon with the judgment of being of any political nature.
We at NorseArms enjoy working with the Nordic culture based upon the historical documents the old sagas told, their deep mythology and because of its heritage and the far-reaching influence this culture had upon the world history all across Europe, Russia, North America and beyond. An influence and enrichment that is still present in today’s world. A heritage many countries in Europe and North America share their identity with.
To believe we are trying to represent anything else or that we have a national socialist agenda is absolutely unfounded and couldn’t be further from the truth. Our motivation to design such items is solely based on our fascination of the Viking traditions, their lifestyles and our love to the European heritage and our culture. It is our conviction to design a collection of items for today’s market with a hint of ancient history.
After all, the famous Bluetooth symbol is a Nordic Rune. We are convinced that the design or marketing team that decided and created this symbol for the Bluetooth had no national socialist message or right wing agenda in mind. We are sure that there is no underlying political message by using this runic symbol and one would be hard-pressed to say that the purchase or simply the usage of an item that carries this Bluetooth symbol makes the user a Nazi sympathizer or supporter. Surly not. We sure would have to condemn a lot of item manufacturers and their users.
Think about it! Runes, symbols and ancient writings are what they are. It is great art! It is history! History from long-gone great cultures that had a great impact in our worlds history. Not a political agenda!